What are email campaigns?
Email campaigns allow you to send targeted emails to people on your email lists. You can use email campaigns to send newsletters, announcements, promotions and other marketing communications.
You can customise the content and design of each campaign, preview and test your email before sending it, and track which recipients received the email, unsubscribed or whose email bounced.
How do I add an email campaign?
Before you can add an email campaign you need to:
Add the recipients to your people.
Create an email list and assign people to the list.
Add a Privacy Policy to your website, see Why do I need a privacy policy to send an email campaign?
Go to Emails > Campaigns.
Click the Add button in the top right.
Under Identifier, enter a Name for the email campaign.
Under Recipients, select a Person email list.
Under From, enter a Name and Email address.
Optionally, under Reply-to, enter a Name and Email address.
Under Subject, enter a concise subject line for the email.
Click the Add button.
How do I add a filter to an email campaign?
The recipients of your email campaign are the people subscribed to the relevant email list. If you want to filter the recipients further, you can add a person tag filter.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click on it.
Click the Add filter button in the To table.
Select a person tag.
Click the Add button.
How do I delete a filter from an email campaign?
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click on it.
Find the relevant filter in the To table.
Click the Delete button.
Click the Delete button to confirm.
How do I add rows to an email campaign?
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click on it.
Click the Add Row button above the Content table.
Select a Column layout.
Click the Add button.
How do I delete rows from an email campaign?
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click on it.
Find the relevant row in the Content table.
Click the Delete button under Row options.
Click the Delete button to confirm.
How do I duplicate an email campaign row?
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click on it.
Find the relevant row in the Content table.
Click the Duplicate button under Row options.
Click the Duplicate button to confirm.
How do I add or remove columns from a row?
There is no direct way to add or remove columns from a row. You can change the row's column layout to increase or decrease the number of columns.
Note: columns can only be removed if they do not have any content.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click on it.
Find the relevant row in the Content table.
Select Layout from the row's Design drop-down menu.
Select a Column layout.
Click the Update button
How do I add, edit or remove the content of a column?
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click on it.
Find the relevant row in the Content table.
Find the relevant column in the row's Columns section.
Click the Edit content button.
Add, edit or remove the text, images and other content.
Optionally, add, edit or remove the Title.
Click the Update button.
How can I personalise the content of my email campaign?
You can use merge fields to insert details about the recipient into your content. When the campaign is sent, each merge field is replaced with the real value for that recipient.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Find the relevant row in the Content table.
Find the relevant column in the row's Columns section.
Click the Edit content button.
Click the Merge fields link in the top right to see every merge field available for this campaign.
Click the copy icon next to a merge field to copy it, then paste it into your content.
Click the Update button.
How do I move the content of a column to a different column?
To move content between columns, you must have an empty column available to move the content to.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Find the relevant row in the Content table.
Find the relevant column in the row's Columns section.
Click the Edit content button.
Click the Move content button in the top right. This button is only visible if the column contains content.
Click the column you want to move the content to.
How do I customise the design of my email campaign?
You can customise the overall design of your emails, including email campaigns, see Email settings. These settings provide the default design for your email. You can then override these settings to customise individual rows and columns in your email campaign, see Email campaign design settings.
How do I edit an email campaign?
You can only edit an email campaign before it has been sent.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Update the email campaign's details
Click the Update button.
How do I preview an email campaign?
You can preview your email campaigns as they will appear on desktop or mobile.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Click the Preview button in the top right.
Click the desktop and mobile icons in the top right to switch between perspectives.
How do I test an email campaign?
You can send the email campaign to a specified email address, allowing you to send yourself the email campaign for testing.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Click the Test button in the top right.
Enter an Email address.
Click the Send test button.
How do I send an email campaign?
Once you are happy with the appearance and recipients of the email campaign you can proceed with sending it.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Click the Send button in the top right.
Review the To and Cost lines. To shows how many people will receive the campaign. Cost shows what you'll be charged for the send.
Under the When to send heading, select either Now or Later.
If Later was selected, enter a Send date.
Optionally, enter one or more BCC email addresses.
Tick I agree to pay the above amount.
Tick I confirm this email abides by Airsquare's Terms of Service.
Click the Send button
If you chose Now, the campaign status changes to In queue and it will be sent shortly. If you chose Later, the status changes to Scheduled and it will be sent automatically at the specified send date.
Once a campaign is queued or scheduled it is locked, you can't edit its details, change its filters, or add and edit content. To make any changes, you will need to cancel sending the campaign, see How do I cancel sending an email campaign?.
How do I cancel sending an email campaign?
Cancelling the sending of an email campaign returns it to Draft status, allowing you to edit and customise it before sending it again.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Click the Cancel send button in the top right.
Click the Cancel send button to confirm.
How do I know who received the email campaign?
You can find information on who received an email campaign after it has been sent.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Review the Sent emails table.
How do I duplicate an email campaign?
If you have campaigns that share similar content, you can duplicate an existing campaign to save time. Duplicating a campaign creates a new campaign with the same information as the original.
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Select Duplicate from the More drop-down menu.
Enter a Name.
Click the Duplicate button.
How do I delete an email campaign?
Go to Emails > Campaigns.
Find the relevant email campaign in the list and click it.
Select Delete from the More drop-down menu.
Click the Delete button to confirm.
Can an email campaign be sent to more than one of a person's email lists?
No. An email campaign can only be sent to one person's email list.
When a person unsubscribes, they are choosing not to receive that type of content from you and will be removed from that specific list.
You can create as many email lists as you like. We recommend using different lists for different types of content, such as announcements or newsletters. Once you've selected an email list, you can use filters to send the campaign to a specific group of people on that list.
Why do I need a Privacy Policy to send an email campaign?
Privacy laws require businesses to provide information about how they collect, use and manage personal information. Airsquare requires a Privacy Policy to be provided before you can send email marketing campaigns.
There's a great article here covering the topic and details things you need to include in your policy.
We can't provide a template for you to copy as we don't know what you do with a person's data once it's left our system or what other systems you're using do.
Our Privacy Policy provides details about the information we store on your behalf within the Airsquare service which you use in your own policy.
Can I send an email campaign while I am on a trial?
No, you must be on a paid plan to send email campaigns.