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Event email campaigns

Send an email to your attendees

Dave Quested avatar
Written by Dave Quested
Updated over a week ago

By creating an email campaign you can email the attendees for your event.

How do I create and send an event email campaign?

Before you can send out an event email campaign you need to add a Privacy Policy to your website. See "Why do I need a privacy policy to send an email campaign?" below.

  1. Go to Commerce > Events.

  2. Click on Events in the left hand menu.

  3. Search for the event and click on it.

  4. Click the Email campaigns tab under the event heading.

  5. Click on the + Add button.

  6. Under Name, give the email campaign a name that will help you to identify it.

  7. Under From, enter the name and email address that you want the email to have come from.

  8. Under Reply-to, you can choose which email address replies will be sent to.

  9. Under Subject, add a concise subject line for the email.

  10. Click Add.

  11. Under Filters, you can filter your attendees to include only people who have certain ticket statuses. e.g. Send an email to attendees who actually turned up (checked in).

  12. Under Content, click on the Main container and add in the text and images for the email. Click Update to save.

  13. You can preview how the email looks by clicking the Preview button in the top right; click the Edit button in the top right if you need to edit the email.

  14. Click the Test button in the top right, to send a test email to yourself, so that you can see how it looks overall and make any necessary changes.

  15. You can change some of the design features of the email under Emails > Settings. Here you can add a logo, edit the logo height, header background colour, link colour and add a link to your Privacy Policy. Click Update to save any changes that you make.

  16. When you are happy with everything, click the Send button in the top right. You must agree to Airsquare's Terms of Service, before you can send out your campaign. Click Send.

  17. On the screen, you will see the list of email addresses that the email campaign has been sent to. You can see if the email bounced. Under the heading Filters, you can also see what filters have been applied to the email list for this campaign.

How do I edit an event email campaign?

You can only edit an email campaign before it has been sent.

  1. Go to Commerce > Events.

  2. Click on Events in the left hand menu.

  3. Search for the event and click on it.

  4. Click the Email campaigns tab under the event heading.

  5. Click on the email campaign.

  6. Click Edit in the top right.

How do I delete an event email campaign?

  1. Go to Commerce > Events.

  2. Click on Events in the left hand menu.

  3. Search for the event and click on it.

  4. Click the Email campaigns tab under the event heading.

  5. Click on the email campaign.

  6. Click Delete in the top right.

  7. Click Delete to confirm.

Can I change the design of the email?

Most of the design elements in our email campaigns are fixed, but you can change a few of the design elements under Emails > Settings. Here, you can change the logo, edit the logo height, edit the header background colour, edit the link colour and add a link to your Privacy Policy. Click Update to save any changes that you make.

Why do I need a privacy policy to send an email campaign?

Modern privacy laws require you to have a privacy policy in order to send out emails. If you don’t have a privacy policy, you're breaking the law.

There's a great article here covering the topic and details things you need to include in your policy.

We can't provide a template for you to copy as we don't know what you do with a person's data once it's left our system or what other systems you're using do.

Our privacy policy details out the information we store on your behalf within the Airsquare service which you use in your own policy.

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